Publicada pela ISO, no dia 18/12/2023, a ISO/IEC 42001 – Tecnologia da Informação – Inteligência…
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Google Tag Manager simplifies the management of marketing tags on your website without code changes.
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cookiePreferences
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2 years
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Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
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ID used to identify users and sessions
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Used to monitor number of Google Analytics server requests
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Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
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Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
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Used by Google Analytics to determine which links on a page are being clicked
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Used to monitor number of Google Analytics server requests when using Google Tag Manager
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Clarity is a web analytics service that tracks and reports website traffic.
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Connects multiple page views by a user into a single Clarity session recording.
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Persists the Clarity User ID and preferences, unique to that site is attributed to the same user ID.
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Facebook Pixel is a web analytics service that tracks and reports website traffic.
